Fernando Prado, partner at Reputation Lab, participated in the Innovation and Intangibles Metrics Congress organised by Corporate Excellence, held in Madrid. In his speech, entitled ‘Why reputation creates value for companies and countries’, he shared his experience in reputation management, based on the metrics of the RepCore® model.

Fernando Prado has participated in the interview conducted with the program “En Contexto” on Panamanian television to talk about Panama's reputation within the framework of the RepCore® Nations 2024 study.

Fernando Prado was in Rabat to present the results of the analysis of Morocco's reputation based on the international study RepCore® Nations 2024.

Fernando Prado Abuín has been invited by the brand managing consultancy Comisuras to star in a Masterclass in which the importance of countries and companies managing and measuring their reputation has been addressed.

El Informe de 2023 sobre la reputación de Marruecos a nivel global, desarrollado en colaboración entre Reputation Lab y el Institut Royal des Etudes Stratégiques, analiza la percepción internacional del país utilizando datos del estudio de RepCore® Nations 2023.

We want to highlight this reflection that Fernando Prado Abuín left us, about the importance of countries and companies managing and measuring their reputation.

During the International Reputation Week, a meeting promoted by Corporate Excellence - Center for Reputation Leadership and the University of Navarra, Fernando Prado Abuín, partner of Reputation Lab, participated as a speaker in the session "How countries build their reputation".

The way in which citizens of other nations perceive a country has a major influence on its economy.

If we return to the concerns of Panamanians in our local study, we find unemployment and corruption as the most prominent issues.

Until recently, when we were asked which sectors had the best or worst reputation among public opinion, we usually answered that the food, consumer electronics, retail or automotive sectors were among the most admired, while banking, telecommunications or Utilities were subject to lower consumer confidence.