Fernando Prado, partner at Reputation Lab, presented Spain's results in the RepCore® Nations 2024 study during the conference ‘Spain's reputation in the world and its impact on the competitiveness of companies’, organised together with ICEX and the Leading Brands of Spain Forum.

During his presentation, he stressed that Spain has a solid reputation and that it remains, for the third consecutive year, in 13th place in the ranking of the 60 countries with the highest GDP in the eyes of the G7 population. He also focused on which are the nations in which our country is best and worst valued and on the variables that most influence its reputation.

On the same day, Natalia Arenzana Arias, partner of Reputation Lab, participated in the panel discussion ‘The vision from the business world’, in which she addressed the need to develop an institutional project to position the Spain brand so that different actors, including companies, can align themselves with a strategy that serves as an umbrella for their international activity. Read more ↗