October 4, 2024

REPUTATION LAB PRESENTS COSTA RICAN BANKING RESULTS IN REPCORE® BANKING 2024

The Costa Rican banking sector, with a score of 49.8, gets a fair pass in reputation and exceeds the average reputation of banks in Latin America by three points, according to data from the RepCore Banking 2024 study conducted by Reputation Lab. The report assessed multiple dimensions of bank reputation, highlighting that significant challenges remain in areas such as access to credit and financial education.

The study highlighted that consumers increasingly value ESG (environmental, social and governance) criteria, although perceptions of banks' environmental impact are unclear. Despite efforts to improve in these areas, there remains a disconnect between public expectations and perceptions of banks' actions, which has affected their image.

Among the main conclusions of the report, it was noted that Costa Rican banks have room for improvement in building trust and promoting favourable attitudes towards their services. It was also noted that more mature markets are more demanding on the part of consumers, which makes it necessary for financial institutions to adjust their reputation strategies more effectively. Read more

© 2024 Reputation Lab

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