Last Wednesday, May 22, Fernando Prado, partner at Reputation Lab, presented the results of the recently conducted RepCore® Nations 2024 study in a webinar organized by City Nation Place.

In his presentation, Prado discussed the significant impact of a country's reputation on its main economic indicators and the key strategies for managing a nation's intangible assets.

According to the study, a one-point increase in a country's reputation index corresponds, on average, to a 4.9% increase in tourist revenue.

Among the main conclusions of RepCore® Nations 2024 are that the military retaliation in Gaza worsens Israel’s international reputation and the fact that ESG criteria continue to play a decisive role in building the reputation of countries. Read more ↗