News

THE ROLE OF SUSTAINABILITY IN BUILDING A STRONG COUNTRY’S REPUTATION

april 11, 2024

Reputation Lab joins the international network City Nation Place, specialised in place branding. As a first collaboration, Fernando Prado and Natalia Arenzana write this article that addresses the major influence that ESG criteria have in building a country's reputation.

THE 7 DEADLY SINS IN MEASURING REPUTATION
This article details the "seven deadly sins" when measuring reputation.
MÁS INFO

THE 7 DEADLY SINS IN MEASURING REPUTATION


This article details the "seven deadly sins" when measuring reputation.

November 3, 2021

XII COFFEE WITH RS AND SUSTAINABILITY EXPERTS

February 23, 2024

Fernando Prado Abuín, partner at Reputation Lab, moderated the XII Café with SR and Sustainability Experts, organised by Empresability / Movimiento Iberoamericano de Responsabilidad Social.
CORPORATE REPUTATION: PROFESSIONAL MANAGEMENT OR BEAUTY CONTEST?

February 23, 2024

Fernando Prado writes an article analysing the proliferation of corporate reputation rankings in Latin America, their methodologies and the differences between the stakeholders consulted.
THE REPUTATION OF COUNTRIES AT COP28

December 20, 2023

Following the COP28 in Dubai, the relevance of concrete plans implemented by governments and companies to reduce greenhouse gas emissions is highlighted.
ESG CRITERIA ARE KEY TO A COUNTRY’S REPUTATION

November 13, 2023

Fernando Prado talks about the importance of sustainability policies in companies.
FERNANDO PRADO, PARTNER AT REPUTATION LAB, TALKS ABOUT MEXICO’S REPUTATION

September 27, 2023

Mexico's reputation ranks 42nd among the G-7 countries according to ESG criteria, said Fernando Prado, partner at Reputation Lab.
THE UNANIMOUS REACTION TO THE RUBIALES CASE HAS BEEN KEY TO SAVING THE COUNTRY’S REPUTATION

September 19, 2023

The founder of Reputation Lab, Fernando Prado, explains in El Mirador how the reputation of companies and states is managed.
HAS THE CONTROVERSY OVER RUBIALES’ KISS HARMED THE SPAIN BRAND?

September 18, 2023

Controversies such as Luis Rubiales' non-consensual kiss to Jenni Hermoso can damage a country's international image. But to what extent? An expert in institutional reputation explains it to us.
FERNANDO PRADO IN BUENOS DÍAS MADRID

September 15, 2023

Fernando Prado participates in "Buenos días Madrid", a program in which Ely del Valle travels with listeners to all parts of the community.
FERNANDO PRADO: “SPAIN HAS LOST ITS ATTRACTIVENESS FOR FOREIGN INVESTMENT IN THE LAST YEAR”

June 18, 2023

Spain ranks thirteenth among the countries with the best reputation in the world, a privileged position that places the country above the G7. However, the RepCore Nations ranking published by Reputation Lab has revealed this year a worsening in the perception that other countries have of Spain.

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