Reputation Lab, together with The Nordic Brand, held a session in Stockholm dedicated to the strategic management of the reputation of countries and companies, in which the main results of the RepCore® Nations 2025 study were presented, with a special focus on Sweden.

The analysis ranks Sweden fourth globally among the world's 60 largest economies, according to the perception of citizens of the G7 countries. The country stands out for its ethical governance, high quality of life, innovative companies and commitment to sustainability, pillars that underpin the feelings of admiration and respect it inspires internationally.

According to the research, a strong national reputation has a direct impact on economic performance; a one-point improvement in a country's reputation rating translates, on average, into a 7.2% increase in the value of tourism and a 1% increase in foreign direct investment.

During the meeting, Leonard J. Ponzi, Ph.D., partner at Reputation Lab, highlighted:  ‘Sweden is a benchmark for countries seeking to build their reputation with integrity, innovation and social trust. Even strong nations must continue to strategically manage their reputation to remain competitive in an ever-changing global environment.’

The event marks the beginning of the collaboration between Reputation Lab and The Nordic Brand, with the aim of strengthening reputation analysis and management in the Nordic region, promoting a data-driven approach to reinforce the competitiveness and international positioning of countries and companies.