Reputation Lab presented the results of the new edition of the RepCore® Nations Morocco 2025 study at the Institut Royal des Etudes Stratégiques (IRES), at a conference held in Rabat, focusing on the analysis of the country's international image.

The aim of the report is to identify the country's strengths and weaknesses in terms of reputation, both externally and internally, and to propose strategic lines of action to boost its global projection. Among the main conclusions of the study, Morocco remains among the 30 countries with the best international reputation according to the perception of the citizens of the G7 and Russia. This position consolidates the Kingdom's position as the country with the best reputation in Africa and the Arab world, a leadership that has been sustained over the last few years.

The 2025 edition of the study also introduces a specific section on the joint organisation of the 2030 Football World Cup, which Morocco will host together with Spain and Portugal, assessing its impact on the global perception of the country and its potential as a lever for international attraction and reputational development.

More information: here.