European Association of Communication Directors: Opinion piece by the partners at Reputation Lab. At Reputation Lab, we believe country reputation is a shared strategic asset, not a communications exercise owned by a single institution. In this piece published by European Association of Communication Directors (EACD), we outline why reputation is…

Reputation Lab took part in the 2025 edition of City Nation Place Global, the leading international forum on country branding and national reputation, held in London on November 5 and 6. Partners Fernando Prado and Leonard J. Ponzi, Ph.D., presented the session titled “Understanding how key touchpoints can strengthen or…

Reputation Lab presents the findings of the RepCore® Nations 2025 Latin America analysis during the webinar organized by Empresability, alongside its founders Juan Felipe Cajiga and Jaime Santibáñez.  The session featured Fernando Prado and Natalia Arenzana, founding partners of Reputation Lab. The event explored how sustainability, ethics, and institutional quality…