From data that informs

RepCore® Nations

Just as corporate reputation is shaped by perceptions of performance and behavior, a country’s reputation is driven by views on its cultural, economic, political, and social attributes. RepCore® Nations adapts the core model to the national level, measuring the degree of admiration, respect, and trust each country commands among global audiences. It does so through 22 rational attributes, organized into five key dimensions, providing a structured and comparable framework for managing national reputation.