FERNANDO PRADO TEACHES A MASTERCLASS FOR THE CONSULTING COMPANY COMISURAS
Fernando Prado Abuín has been invited by the brand managing consultancy Comisuras to star in a Masterclass in which the importance of countries and companies managing and measuring their reputation has been addressed. In this case, Fernando Prado highlights the need to manage a country’s reputation by identifying the gaps between perception and reality, to take advantage of opportunities and mitigate risks. READ MORE ↗