Reputation Lab, in collaboration with the Leading Brands of Spain Forum, has presented in Madrid the results for Spain from its annual RepCore® Nations 2025 analysis. The study finds that Spain continues to enjoy a strong international reputation, rising by one tenth of a point and further consolidating its position as one of the most admired and respected countries among the world’s major economies. However, Italy’s progress has caused Spain to drop one spot, now ranking 14th.

Fernando Prado highlighted Spain’s strong reputation across Europe, with excellent perceptions in Poland, the Netherlands and Germany, and very positive ones in France, Belgium, Sweden, Ukraine, the United Kingdom and Italy. Nevertheless, Spain’s reputation remains moderate in much of Latin America, Africa and Asia. In recent years, the country has seen a notable boost in how it is viewed in countries such as Canada, Morocco, Algeria, Egypt, and Nigeria. Conversely, significant declines have been observed over the past four years in Israel, Mexico, the United States, Brazil, and Russia.

More information: here.