During Reputation Week, organized by Corporate Excellence and the University of Navarra, it was addressed how countries build their reputation and how the 2030 Agenda has gained relevance in global public opinion. In his presentation, moderated by Italo Pizzolante, the author discussed national reputation management, comparing reality and perception on key issues such as climate change and human rights. Furthermore, the case of Qatar was analyzed to exemplify the growth in notoriety in the face of reputational deterioration. He thanked the organizers and highlighted the quality of the audience. READ MORE ↗