News

REPUTATION LAB PRESENTS KEY FINDINGS FROM REPCORE® NATIONS 2025 AT CITY NATION PLACE GLOBAL 2025

Nov 5, 2025

Reputation Lab took part in the 2025 edition of City Nation Place Global, the leading international forum on country branding and national reputation, held in London on November 5 and 6.

CORPORATE REPUTATION: PROFESSIONAL MANAGEMENT OR BEAUTY CONTEST?
Fernando Prado writes an article analysing the proliferation of corporate reputation rankings in Latin America, their methodologies and the differences between the stakeholders consulted.
MÁS INFO

CORPORATE REPUTATION: PROFESSIONAL MANAGEMENT OR BEAUTY CONTEST?


Fernando Prado writes an article analysing the proliferation of corporate reputation rankings in Latin America, their methodologies and the differences between the stakeholders consulted.

Feb 23, 2024

THE REPUTATION OF COUNTRIES AT COP28
Following the COP28 in Dubai, the relevance of concrete plans implemented by governments and companies to reduce greenhouse gas emissions is highlighted.
MÁS INFO

THE REPUTATION OF COUNTRIES AT COP28


Following the COP28 in Dubai, the relevance of concrete plans implemented by governments and companies to reduce greenhouse gas emissions is highlighted.

Dec 20, 2023

ESG CRITERIA ARE KEY TO A COUNTRY’S REPUTATION
Fernando Prado talks about the importance of sustainability policies in companies.
MÁS INFO

ESG CRITERIA ARE KEY TO A COUNTRY’S REPUTATION


Fernando Prado talks about the importance of sustainability policies in companies.

Nov 13, 2023

FERNANDO PRADO, PARTNER AT REPUTATION LAB, TALKS ABOUT MEXICO’S REPUTATION
Mexico's reputation ranks 42nd among the G-7 countries according to ESG criteria, said Fernando Prado, partner at Reputation Lab.
MÁS INFO

FERNANDO PRADO, PARTNER AT REPUTATION LAB, TALKS ABOUT MEXICO’S REPUTATION


Mexico's reputation ranks 42nd among the G-7 countries according to ESG criteria, said Fernando Prado, partner at Reputation Lab.

Sep 27, 2023

THE UNANIMOUS REACTION TO THE RUBIALES CASE HAS BEEN KEY TO SAVING THE COUNTRY’S REPUTATION
The founder of Reputation Lab, Fernando Prado, explains in El Mirador how the reputation of companies and states is managed.
MÁS INFO

THE UNANIMOUS REACTION TO THE RUBIALES CASE HAS BEEN KEY TO SAVING THE COUNTRY’S REPUTATION


The founder of Reputation Lab, Fernando Prado, explains in El Mirador how the reputation of companies and states is managed.

Sep 19, 2023

HAS THE CONTROVERSY OVER RUBIALES’ KISS HARMED THE SPAIN BRAND?
Controversies such as Luis Rubiales' non-consensual kiss to Jenni Hermoso can damage a country's international image. But to what extent? An expert in institutional reputation explains it to us.
MÁS INFO

HAS THE CONTROVERSY OVER RUBIALES’ KISS HARMED THE SPAIN BRAND?


Controversies such as Luis Rubiales' non-consensual kiss to Jenni Hermoso can damage a country's international image. But to what extent? An expert in institutional reputation explains it to us.

Sep 18, 2023

FERNANDO PRADO IN BUENOS DÍAS MADRID
Fernando Prado participates in "Buenos días Madrid", a program in which Ely del Valle travels with listeners to all parts of the community.
MÁS INFO

FERNANDO PRADO IN BUENOS DÍAS MADRID


Fernando Prado participates in "Buenos días Madrid", a program in which Ely del Valle travels with listeners to all parts of the community.

Sep 15, 2023

FERNANDO PRADO: “SPAIN HAS LOST ITS ATTRACTIVENESS FOR FOREIGN INVESTMENT IN THE LAST YEAR”
Spain ranks thirteenth among the countries with the best reputation in the world, a privileged position that places the country above the G7. However, the RepCore Nations ranking published by Reputation Lab has revealed this year a worsening in the perception that other countries have of Spain.
MÁS INFO

FERNANDO PRADO: “SPAIN HAS LOST ITS ATTRACTIVENESS FOR FOREIGN INVESTMENT IN THE LAST YEAR”


Spain ranks thirteenth among the countries with the best reputation in the world, a privileged position that places the country above the G7. However, the RepCore Nations ranking published by Reputation Lab has revealed this year a worsening in the perception that other countries have of Spain.

Jun 18, 2023

MEETING OF THE BOARD OF TRUSTEES OF THE FMRE FOUNDATION
Fernando Prado, presented the results of the new RepCore Nations 2023 study to the Forum of Renowned Spanish Brands chaired by His Majesty the King.
MÁS INFO

MEETING OF THE BOARD OF TRUSTEES OF THE FMRE FOUNDATION


Fernando Prado, presented the results of the new RepCore Nations 2023 study to the Forum of Renowned Spanish Brands chaired by His Majesty the King.

May 23, 2023

HOW MUCH IMPACT DO ESG CRITERIA HAVE ON COUNTRIES’ REPUTATIONS?
ESG commitment not only impacts the reputation of companies, it also impacts the reputation of countries.
MÁS INFO

HOW MUCH IMPACT DO ESG CRITERIA HAVE ON COUNTRIES’ REPUTATIONS?


ESG commitment not only impacts the reputation of companies, it also impacts the reputation of countries.

May 22, 2023

WE HAVE THE HIGHEST APPRECIATION IN GERMANY AND THE LOWEST IN SAUDI ARABIA AND CHINA

Oct 22, 2023

The way in which citizens of other nations perceive a country has a major influence on its economy.
FERNANDO PRADO, PARTNER AT REPUTATION LAB, TALKS ABOUT MEXICO’S REPUTATION

Sep 27, 2023

Mexico's reputation ranks 42nd among the G-7 countries according to ESG criteria, said Fernando Prado, partner at Reputation Lab.
THE UNANIMOUS REACTION TO THE RUBIALES CASE HAS BEEN KEY TO SAVING THE COUNTRY’S REPUTATION

Sep 19, 2023

The founder of Reputation Lab, Fernando Prado, explains in El Mirador how the reputation of companies and states is managed.
HAS THE CONTROVERSY OVER RUBIALES’ KISS HARMED THE SPAIN BRAND?

Sep 18, 2023

Controversies such as Luis Rubiales' non-consensual kiss to Jenni Hermoso can damage a country's international image. But to what extent? An expert in institutional reputation explains it to us.
FERNANDO PRADO IN BUENOS DÍAS MADRID

Sep 15, 2023

Fernando Prado participates in "Buenos días Madrid", a program in which Ely del Valle travels with listeners to all parts of the community.
FERNANDO PRADO PRESENTS IN RABAT THE ANALYSIS OF THE REPUTATION OF MOROCCO WITHIN THE FRAMEWORK OF THE REPCORE® NATIONS 2024

Jul 27, 2023

Fernando Prado was in Rabat to present the results of the analysis of Morocco's reputation based on the international study RepCore® Nations 2024.
FERNANDO PRADO: “SPAIN HAS LOST ITS ATTRACTIVENESS FOR FOREIGN INVESTMENT IN THE LAST YEAR”

Jun 18, 2023

Spain ranks thirteenth among the countries with the best reputation in the world, a privileged position that places the country above the G7. However, the RepCore Nations ranking published by Reputation Lab has revealed this year a worsening in the perception that other countries have of Spain.
MEETING OF THE BOARD OF TRUSTEES OF THE FMRE FOUNDATION

May 23, 2023

Fernando Prado, presented the results of the new RepCore Nations 2023 study to the Forum of Renowned Spanish Brands chaired by His Majesty the King.
HOW MUCH IMPACT DO ESG CRITERIA HAVE ON COUNTRIES’ REPUTATIONS?

May 22, 2023

ESG commitment not only impacts the reputation of companies, it also impacts the reputation of countries.

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