ECUADOR’S GLOBAL REPUTATION
Reputation Lab presented some of the key findings from RepCore® Nations 2025 in Quito during a workshop organized in partnership with Comunicandes at the Ecuadorian-British Chamber of Commerce.
The event brought together professionals from the fields of tourism, communications, international promotion, and economic development to discuss an increasingly strategic issue: how a country’s reputation shapes its ability to attract tourism, investment, talent, and international trust.
The RepCore® Nations 2025 analysis, prepared by Reputation Lab, further confirms that sustainability and institutional quality are now essential elements in building a country’s reputation.
In the case of Ecuador, the analysis reveals significant differences between how the country is perceived within the G7 and in Latin America, as well as major opportunities linked to attributes related to the natural environment, sustainability, and institutional quality.
We would like to extend special thanks to Paola Vallejo, director of Comunicandes and ambassador for Corporate Excellence – Centre for Reputation Leadership in Ecuador, as well as to the Ecuadorian-British Chamber of Commerce, for facilitating this space for conversation and analysis.
We are sharing links to some Ecuadorian media outlets that covered the event.
Links: