Last Wednesday, May 22, Fernando Prado, partner at Reputation Lab, presented the results of the recently conducted RepCore® Nations 2024 study in a webinar organized by City Nation Place. In his presentation, Prado discussed the significant impact of a country’s reputation on its main economic indicators and the key strategies…

Reputation Lab joins the international network City Nation Place, specialised in place branding. As a first collaboration, Fernando Prado and Natalia Arenzana write this article that addresses the major influence that ESG criteria have in building a country’s reputation. Read more ↗