Reputation Lab contributes to a City Nation Place article on country reputation in the post-truth era
City Nation Place has published an article exploring the challenges countries and places face in building and maintaining a reputation for trustworthiness in an environment marked by misinformation and growing uncertainty.
Entitled “Place Branding in the Post-Truth Era,” the article brings together insights from international experts, including Leonard Ponzi, PhD, Managing Partner at Reputation Lab, who highlights the importance of understanding how perceptions are formed and what drives a country’s reputation.
In his contribution, Dr. Ponzi emphasizes that communication alone is not enough to build a strong reputation. The starting point must be a rigorous assessment of perceptions, their underlying drivers, and stakeholder expectations, enabling countries to align their messages with reality and counter misinformation with facts.
His perspective underscores the need to approach country reputation through research and strategic management, going beyond traditional communication and promotional activities.
Read the full article published by City Nation Place: