Morocco’s reputation in the world in 2026
July 14, 2026
The Royal Institute for Strategic Studies (IRES) organized, on July 14, 2026, a seminar dedicated to the presentation and discussion of the preliminary results of the twelfth edition of the survey on Morocco’s reputation in the world.
Administered on behalf of IRES by Reputation Lab, a leading international firm in the field of nation branding, this survey is part of the work of the Observatory of Morocco’s International Image, established by the Institute. It aims to identify Morocco’s main strengths and weaknesses with regard to its external and internal image, in order to develop strategic options that can enhance this image and leverage it to strengthen the Kingdom’s overall competitiveness and attractiveness.
This meeting brought together the main players concerned with the issues of reputation and image of Morocco, including representatives of ministerial departments, national institutions, companies and public establishments as well as the private sector.