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RepCore Nations 2026 confirms Costa Rica’s distinctive positioning among public opinion in the G7 countries

San José, Costa Rica, 24 June 2026. Reputation Lab presented the main findings of RepCore Nations 2026 at an event organized by PROCOMER, in collaboration with Agencia Interamericana, Reputation Lab’s partner in Costa Rica.

Held at the Costa Rica Convention Centre, the event brought together representatives from the public and private sectors to discuss the growing importance of reputation as a strategic asset for strengthening a country’s competitiveness, attracting investment, boosting exports, promoting tourism and creating new economic opportunities.

During the event, Natalia Arenzana, Partner at Reputation Lab, presented the main findings of the fifth edition of RepCore Nations, now established as the leading tool for analyzing country reputation and supporting governments, investment promotion agencies and other organizations in the strategic management of their international positioning.

The presentation was followed by a panel discussion moderated by Marlene Fernández, President of Agencia Interamericana, focusing on the role of reputation as a driver of international competitiveness.

The panel featured Laura López, General Manager of PROCOMER; Carlos Alberto Sandi Solano, General Manager of AFZ; Sergio Capon, President of the Costa Rican Chamber of Industries; and Fernando Prado Abuín, Partner at Reputation Lab, who shared their views on how a strong international reputation contributes to attracting investment, visitors, talent and new business opportunities.

Strong media coverage

The event received extensive coverage from Costa Rica’s leading media outlets, highlighting the country’s distinctive international positioning and the value of reputation as a competitive advantage for attracting investment, visitors and business opportunities.

Among the media covering the event were:

A distinctive international positioning

The findings presented during the event confirm that Costa Rica enjoys one of the strongest and most distinctive international reputations in Latin America among public opinion in the G7 countries.

With a Reputation Score of 52.3, Costa Rica stands 2.3 points above the average of the world’s 60 largest economies analyzed by RepCore Nations. Although Costa Rica is not included in the global ranking because it is not among the world’s 60 largest economies by GDP, its score would place it approximately between Poland and Morocco.

The analysis shows that Costa Rica’s international reputation is built on clearly recognized strengths, including sustainability, quality of life, environmental protection, action against climate change, safety and the friendliness of its people.

It also identifies opportunities to further strengthen the country’s international positioning in areas such as technological development, the international recognition of its companies and brands, the quality of its education system and its cultural heritage.

Compared with the main Latin American economies, Costa Rica scores above the regional average in 21 of the 22 attributes measured by the RepCore Nations model. The only exception is sporting success, an anecdotal result within the broader set of attributes shaping a country’s international reputation.

These findings confirm that Costa Rica has built a particularly strong reputation platform to support its international competitiveness and its strategies to attract investment, tourism and new business opportunities.

RepCore Nations, now in its fifth edition, has established itself as the leading tool for analyzing country reputation and supporting governments and promotion agencies in the strategic management of their international positioning.

Reputation Lab would like to thank PROCOMER and Agencia Interamericana, its partner in Costa Rica, for their collaboration in organizing this event.