{"id":8451,"date":"2026-10-15T20:44:50","date_gmt":"2026-10-15T20:44:50","guid":{"rendered":"https:\/\/corporatereputationlab.com\/?p=8451"},"modified":"2026-10-15T20:53:18","modified_gmt":"2026-10-15T20:53:18","slug":"reputation-lab-explores-the-value-of-country-reputation-for-businesses-and-brands-in-marca-chile","status":"publish","type":"post","link":"https:\/\/corporatereputationlab.com\/es\/reputation-lab-explores-the-value-of-country-reputation-for-businesses-and-brands-in-marca-chile\/","title":{"rendered":"Reputation Lab analiza en Marca Chile el valor de la reputaci\u00f3n pa\u00eds para las empresas y sus marcas"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8451\" class=\"elementor elementor-8451\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20788bd9 e-flex e-con-boxed e-con e-parent\" data-id=\"20788bd9\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-114e5ce4 elementor-widget elementor-widget-text-editor\" data-id=\"114e5ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marca Chile ha publicado una columna de Fernando Prado, Natalia Arenzana y Leonard Ponzi, socios de Reputation Lab, sobre el impacto de la reputaci\u00f3n de los pa\u00edses en la competitividad internacional de sus empresas, marcas, productos y servicios.<\/p>\n<p>Bajo el t\u00edtulo \u00abReputaci\u00f3n pa\u00eds y Made in: el valor del origen\u00bb, el art\u00edculo presenta el Made-In Score, un nuevo indicador desarrollado por Reputation Lab e incorporado a RepCore Nations 2026, que permite medir el valor comercial asociado al pa\u00eds de origen.<\/p>\n<p>A partir de los resultados del an\u00e1lisis, los autores reflexionan sobre c\u00f3mo la reputaci\u00f3n internacional de un pa\u00eds puede generar valor para sus empresas y c\u00f3mo estas, a su vez, contribuyen a construir la reputaci\u00f3n del pa\u00eds a trav\u00e9s de sus marcas, productos y servicios.<\/p>\n<p>La columna aborda tambi\u00e9n las oportunidades que ofrece esta relaci\u00f3n para Chile y para las empresas que participan en la proyecci\u00f3n internacional de su marca pa\u00eds.<\/p>\n<p>Leer el art\u00edculo completo publicado por Marca Chile:<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/columna-reputaci%C3%B3n-pa%C3%ADs-y-made-el-valor-del-origen-marcachile-tllkf\/\">Reputaci\u00f3n pa\u00eds y Made in: el valor del origen<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marca Chile has published an article by Fernando Prado, Natalia Arenzana, and Leonard Ponzi, partners at Reputation Lab, examining the impact of country reputation on the international competitiveness of businesses, brands, products, and services. Entitled \u201cCountry Reputation and Made In: The Value of Origin,\u201d the article introduces the Made-In Score, a new indicator developed by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5,6,7,8],"class_list":["post-8451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-classsic","tag-grid","tag-masonry","tag-timeline"],"_links":{"self":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/8451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/comments?post=8451"}],"version-history":[{"count":4,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/8451\/revisions"}],"predecessor-version":[{"id":8455,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/8451\/revisions\/8455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/media\/8456"}],"wp:attachment":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/media?parent=8451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/categories?post=8451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/tags?post=8451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}