{"id":8239,"date":"2026-05-18T17:25:18","date_gmt":"2026-05-18T17:25:18","guid":{"rendered":"https:\/\/corporatereputationlab.com\/?p=8239"},"modified":"2026-06-09T17:31:48","modified_gmt":"2026-06-09T17:31:48","slug":"repcore-banking-2026-ecuador-presentation","status":"publish","type":"post","link":"https:\/\/corporatereputationlab.com\/es\/repcore-banking-2026-ecuador-presentation\/","title":{"rendered":"PRESENTACI\u00d3N REPCORE\u00ae BANCA 2026 ECUADOR"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8239\" class=\"elementor elementor-8239\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20788bd9 e-flex e-con-boxed e-con e-parent\" data-id=\"20788bd9\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-114e5ce4 elementor-widget elementor-widget-text-editor\" data-id=\"114e5ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reputation Lab ha presentado en Quito los principales resultados de RepCore<sup>\u00ae<\/sup> Banca 2026 para Ecuador en un encuentro organizado junto a Comunicandes en la C\u00e1mara de Comercio Ecuatoriano Brit\u00e1nica.<br \/><br \/>El an\u00e1lisis, desarrollado por Reputation Lab en 19 pa\u00edses, confirma que la reputaci\u00f3n del sector bancario en Ecuador se construye hoy sobre factores vinculados a la seguridad, la inclusi\u00f3n financiera y la contribuci\u00f3n al desarrollo econ\u00f3mico y social.<br \/><br \/>Uno de los hallazgos m\u00e1s relevantes del an\u00e1lisis es que la seguridad en las operaciones \u2014especialmente la capacidad de proteger a los clientes y prevenir fraudes\u2014 constituye actualmente el principal driver de reputaci\u00f3n para la banca en Ecuador.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-8241 alignleft\" src=\"https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/06\/IMG_6979-1-300x225.jpeg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/06\/IMG_6979-1-300x225.jpeg 300w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/06\/IMG_6979-1-1024x768.jpeg 1024w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/06\/IMG_6979-1-768x576.jpeg 768w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/06\/IMG_6979-1-1536x1152.jpeg 1536w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/06\/IMG_6979-1-2048x1536.jpeg 2048w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/06\/IMG_6979-1-16x12.jpeg 16w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/06\/IMG_6979-1-1000x750.jpeg 1000w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/06\/IMG_6979-1-600x450.jpeg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p>Junto a ello, atributos como la presencia nacional, la igualdad de trato\/no discriminaci\u00f3n, el apoyo al emprendimiento o la inversi\u00f3n en la sociedad reflejan una expectativa creciente hacia una banca accesible, \u00fatil y con impacto visible en el desarrollo del pa\u00eds.<br \/><br \/>El an\u00e1lisis tambi\u00e9n pone de manifiesto la importancia de ofrecer experiencias fiables y seguras en un entorno cada vez m\u00e1s digitalizado.<br \/><br \/>Adem\u00e1s, los resultados vuelven a confirmar una idea clave: la reputaci\u00f3n no es un activo abstracto, sino un predictor directo de comportamientos de apoyo como la recomendaci\u00f3n, la contrataci\u00f3n de productos y servicios o la generaci\u00f3n de confianza en situaciones adversas.<br \/><br \/>Queremos agradecer especialmente a Paola Vallejo, directora de Comunicandes y embajadora de Corporate Excellence - Centre for Reputation Leadership en Ecuador, as\u00ed como a la C\u00e1mara Ecuatoriano Brit\u00e1nica, por impulsar este espacio de reflexi\u00f3n sobre reputaci\u00f3n y sector financiero en Ecuador.<br \/><br \/>Compartimos a continuaci\u00f3n algunos enlaces a distintos medios que han cubierto el evento.<\/p><p><strong>Links:<br \/><br \/><\/strong><\/p><p><a href=\"https:\/\/www.expreso.ec\/economia-y-negocios\/seguridad-confianza-definen-reputacion-banca-ecuador-estudio-282053.html\">Expreso<\/a><\/p><p><a href=\"https:\/\/diligenceec.substack.com\/p\/diligence-diario-13-de-mayo-de-2026\">Diligence Ecuador<\/a><\/p><p><a href=\"https:\/\/www.lahora.com.ec\/economia\/miedo-a-fraudes-bancarios-cambia-como-gastan-y-ahorran-los-ecuatorianos-20260518-0009.html#google_vignette\">La Hora<\/a><\/p><p><a href=\"https:\/\/www.ondata.com.ec\/repcore-banca-2026-ecuador\/\">OnData Ecuador<\/a><\/p><p><strong><br \/><br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Reputation Lab presented the key findings of RepCore\u00ae Banking 2026 for Ecuador in Quito at an event organized in partnership with Comunicandes at the Ecuadorian-British Chamber of Commerce. The analysis, conducted by Reputation Lab across 19 countries, confirms that the reputation of Ecuador\u2019s banking sector is currently built on factors related to security, financial inclusion, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8240,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5,6,7,8],"class_list":["post-8239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-classsic","tag-grid","tag-masonry","tag-timeline"],"_links":{"self":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/8239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/comments?post=8239"}],"version-history":[{"count":4,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/8239\/revisions"}],"predecessor-version":[{"id":8245,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/8239\/revisions\/8245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/media\/8240"}],"wp:attachment":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/media?parent=8239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/categories?post=8239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/tags?post=8239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}