{"id":7722,"date":"2024-09-19T16:14:00","date_gmt":"2024-09-19T16:14:00","guid":{"rendered":"https:\/\/corporatereputationlab.com\/?p=7722"},"modified":"2026-04-19T16:18:48","modified_gmt":"2026-04-19T16:18:48","slug":"fernando-prado-participates-in-the-congress-on-innovation-and-intangible-metrics","status":"publish","type":"post","link":"https:\/\/corporatereputationlab.com\/es\/fernando-prado-participates-in-the-congress-on-innovation-and-intangible-metrics\/","title":{"rendered":"FERNANDO PRADO PARTICIPA EN EL CONGRESO DE INNOVACI\u00d3N Y M\u00c9TRICAS DE INTANGIBLES."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7722\" class=\"elementor elementor-7722\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20788bd9 e-flex e-con-boxed e-con e-parent\" data-id=\"20788bd9\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-114e5ce4 elementor-widget elementor-widget-text-editor\" data-id=\"114e5ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"pxl-post-cutom\">Reputation Lab ha participado en la edici\u00f3n 2025 de City Nation Place Global, el encuentro internacional de referencia sobre gesti\u00f3n de marca pa\u00eds y reputaci\u00f3n nacional, celebrado en Londres los d\u00edas 5 y 6 de noviembre.<\/div><div class=\"pxl-post-cutom\"><div class=\"pxl-post-text text3\"><p>Los socios Fernando Prado y Leonard J. Ponzi, Ph.D., han presentado la sesi\u00f3n titulada \u201cUnderstanding how key touchpoints can strengthen or weaken a country's reputation: Insights from RepCore Nations 2025\u201d, en la que han compartido las principales conclusiones del an\u00e1lisis RepCore\u00ae Nations 2025, el modelo de referencia desarrollado por Reputation Lab para evaluar la reputaci\u00f3n de los pa\u00edses a escala internacional.<\/p><p>Durante su intervenci\u00f3n, han abordado c\u00f3mo la reputaci\u00f3n de una naci\u00f3n impacta de forma directa en su econom\u00eda, influencia global y capacidad para atraer turismo, inversi\u00f3n y talento.<\/p><p>Uno de los aspectos clave tratados en la sesi\u00f3n ha sido  el papel de los puntos de contacto como el turismo, los medios internacionales, las relaciones comerciales o la exposici\u00f3n cultural, en la formaci\u00f3n de la percepci\u00f3n global de un pa\u00eds. Los resultados del an\u00e1lisis RepCore\u00ae Nations 2025 muestran que las experiencias directas, especialmente las visitas tur\u00edsticas, generan un doble impacto: impulsan el valor econ\u00f3mico inmediato y refuerzan la reputaci\u00f3n del pa\u00eds.<\/p><p>Asimismo, se ha destacado que las noticias internacionales pueden tener un efecto determinante, y con frecuencia negativo, sobre la reputaci\u00f3n nacional, al amplificar percepciones desfavorables o consolidar estereotipos existentes.<\/p><p>Entre las conclusiones m\u00e1s relevantes, los ponentes han subrayado la importancia de gestionar estrat\u00e9gicamente estos puntos y las expectativas del p\u00fablico internacional, como herramienta para proteger y fortalecer la reputaci\u00f3n nacional y, con ello, generar valor econ\u00f3mico y social sostenible.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Reputation Lab took part in the 2025 edition of City Nation Place Global, the leading international forum on country branding and national reputation, held in London on November 5 and 6 Partners Fernando Prado and Leonard J. Ponzi, Ph.D., presented the session titled \u201cUnderstanding how key touchpoints can strengthen or weaken a country&#8217;s reputation: Insights [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5,6,7,8],"class_list":["post-7722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-classsic","tag-grid","tag-masonry","tag-timeline"],"_links":{"self":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/7722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/comments?post=7722"}],"version-history":[{"count":4,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/7722\/revisions"}],"predecessor-version":[{"id":7727,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/7722\/revisions\/7727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/media\/7723"}],"wp:attachment":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/media?parent=7722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/categories?post=7722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/tags?post=7722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}