{"id":7697,"date":"2024-11-07T21:10:00","date_gmt":"2024-11-07T21:10:00","guid":{"rendered":"https:\/\/corporatereputationlab.com\/?p=7697"},"modified":"2026-04-18T21:13:18","modified_gmt":"2026-04-18T21:13:18","slug":"reputation-lab-at-city-nation-place-global-2024","status":"publish","type":"post","link":"https:\/\/corporatereputationlab.com\/es\/reputation-lab-at-city-nation-place-global-2024\/","title":{"rendered":"REPUTATION LAB EN CITY NATION PLACE GLOBAL 2024"},"content":{"rendered":"<p>Durante la conferencia anual de City Nation Place Global 2024, celebrada en Londres los d\u00edas 6 y 7 de noviembre, Fernando Prado, socio de Reputation Lab, ha presentado su ponencia titulada \"Factores clave que influyen en la reputaci\u00f3n nacional y el comportamiento p\u00fablico hacia los pa\u00edses. Perspectivas de RepCore\u00ae Nations 2024\".<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7699 size-full\" src=\"https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/04\/Nov-7-2024-2.jpg\" alt=\"\" width=\"768\" height=\"576\" srcset=\"https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/04\/Nov-7-2024-2.jpg 768w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/04\/Nov-7-2024-2-300x225.jpg 300w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/04\/Nov-7-2024-2-16x12.jpg 16w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/04\/Nov-7-2024-2-600x450.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>En su intervenci\u00f3n, Prado ha compartido c\u00f3mo el estudio demuestra que una mejora en la reputaci\u00f3n nacional puede generar beneficios econ\u00f3micos significativos. Seg\u00fan el an\u00e1lisis, un incremento de un punto en la percepci\u00f3n de la reputaci\u00f3n de un pa\u00eds se traduce en un aumento del 4,9% en el valor econ\u00f3mico del flujo de turistas. Esta relaci\u00f3n directa resalta el rol de la reputaci\u00f3n como un activo intangible que impulsa el turismo, el comercio y la inversi\u00f3n extranjera. Adem\u00e1s, el estudio mostr\u00f3 diferencias generacionales en las preferencias de viaje: mientras que los mayores de 45 a\u00f1os priorizan la percepci\u00f3n de seguridad a la hora de visitar un destino, los menores de 30 valoran especialmente la posibilidad de relacionarse con personas educadas y confiables.<\/p>\n<p>Entre otras conclusiones, Prado tambi\u00e9n ha compartido la relevancia de los criterios ESG (ambientales, sociales y de gobernanza) en la construcci\u00f3n de una reputaci\u00f3n s\u00f3lida. La dimensi\u00f3n de \u201c\u00c9tica y Responsabilidad\u201d concentra las mayores expectativas de la opini\u00f3n p\u00fablica global, lo que la convierte en un factor crucial para construir una buena imagen internacional y fortalecer la relaci\u00f3n con turistas, inversores y consumidores.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7700 size-full\" src=\"https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/04\/Nov-7-2024-3.jpg\" alt=\"\" width=\"768\" height=\"576\" srcset=\"https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/04\/Nov-7-2024-3.jpg 768w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/04\/Nov-7-2024-3-300x225.jpg 300w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/04\/Nov-7-2024-3-16x12.jpg 16w, https:\/\/corporatereputationlab.com\/wp-content\/uploads\/2026\/04\/Nov-7-2024-3-600x450.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>During the annual City Nation Place Global 2024 conference, held in London on 6-7 November, Fernando Prado, partner at Reputation Lab, presented his paper entitled \u201cKey Factors Influencing National Reputation and Public Behaviour towards Countries. Perspectives of RepCore\u00ae Nations 2024.\u201d In his speech, Prado shared how the study shows that an improvement in national reputation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5,6,7,8],"class_list":["post-7697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-classsic","tag-grid","tag-masonry","tag-timeline"],"_links":{"self":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/7697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/comments?post=7697"}],"version-history":[{"count":1,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/7697\/revisions"}],"predecessor-version":[{"id":7701,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/posts\/7697\/revisions\/7701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/media\/7698"}],"wp:attachment":[{"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/media?parent=7697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/categories?post=7697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporatereputationlab.com\/es\/wp-json\/wp\/v2\/tags?post=7697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}