We want to highlight this reflection that Fernando Prado Abuín left us, about the importance of countries and companies managing and measuring their reputation. READ MORE ↗

Fernando Prado talks about the importance of sustainability policies in companies. Read more ↗

The way in which citizens of other nations perceive a country has a major influence on its economy. It is easier for a country with a good reputation to attract international investors. In this way, building a positive image results in clear benefits for economic development. Not all countries appreciate…