Fernando Prado Abuín has been invited by the brand managing consultancy Comisuras to star in a Masterclass in which the importance of countries and companies managing and measuring their reputation has been addressed. In this case, Fernando Prado highlights the need to manage a country’s reputation by identifying the gaps…

During Reputation Week, organized by Corporate Excellence and the University of Navarra, it was addressed how countries build their reputation and how the 2030 Agenda has gained relevance in global public opinion. In his presentation, moderated by Italo Pizzolante, the author discussed national reputation management, comparing reality and perception on…

We want to highlight this reflection that Fernando Prado Abuín left us, about the importance of countries and companies managing and measuring their reputation. READ MORE ↗