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    "slug": "fernando-prado-participates-in-the-congress-on-innovation-and-intangible-metrics",
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    "link": "https:\/\/corporatereputationlab.com\/en\/fernando-prado-participates-in-the-congress-on-innovation-and-intangible-metrics\/",
    "title": {
        "rendered": "FERNANDO PRADO PARTICIPATES IN THE CONGRESS ON INNOVATION AND INTANGIBLE METRICS."
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        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"7722\" class=\"elementor elementor-7722\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20788bd9 e-flex e-con-boxed e-con e-parent\" data-id=\"20788bd9\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-114e5ce4 elementor-widget elementor-widget-text-editor\" data-id=\"114e5ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"pxl-post-cutom\">Reputation Lab took part in the 2025 edition of City Nation Place Global, the leading international forum on country branding and national reputation, held in London on November 5 and 6<\/div><div class=\"pxl-post-cutom\"><div class=\"pxl-post-text text3\"><p>Partners Fernando Prado and Leonard J. Ponzi, Ph.D., presented the session titled \u201cUnderstanding how key touchpoints can strengthen or weaken a country&#8217;s reputation: Insights from RepCore Nations 2025,\u201d where they shared the main conclusions from the RepCore\u00ae Nations 2025 analysis\u2014Reputation Lab\u2019s benchmark model for evaluating countries\u2019 reputations on a global scale.<\/p><p>During their presentation, they explored how a nation\u2019s reputation directly impacts its economy, global influence, and ability to attract tourism, investment, and talent.<\/p><p>One of the key topics addressed in the session was the role of touchpoints\u2014such as tourism, international media, trade relations, and cultural exposure\u2014in shaping global perceptions of a country. The findings from RepCore\u00ae Nations 2025 show that direct experiences, especially tourist visits, have a dual impact: they generate immediate economic value and reinforce the country\u2019s reputation.<\/p><p>The session also highlighted how international news can have a decisive\u2014and often negative\u2014effect on national reputation by amplifying unfavorable perceptions or reinforcing existing stereotypes.<\/p><p>Among the most relevant conclusions, the speakers emphasized the importance of strategically managing touchpoints and international public expectations as a tool to protect and strengthen national reputation, thereby generating sustainable economic and social value.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>",
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        "rendered": "<p>Reputation Lab took part in the 2025 edition of City Nation Place Global, the leading international forum on country branding and national reputation, held in London on November 5 and 6 Partners Fernando Prado and Leonard J. Ponzi, Ph.D., presented the session titled \u201cUnderstanding how key touchpoints can strengthen or weaken a country&#8217;s reputation: Insights [&hellip;]<\/p>",
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